What Marketing IS/n’t

Marketing. It’s one of those things you do when you’re in business.  You’ve probably done lots of it, some of it successful, some of it not so much; although that “success” might depend on how you define “marketing”.  This is important because, being clear about what marketing is and isn’t (is/n’t) is key to making your marketing efforts really count. Here’s the scenario… You decide to do some “marketing”.  You settle on a wine tasting, inviting a couple key clients and asking them to bring along friends, so you...