Privacy Policy

It’s important to you, and me.

Updated February 22, 2018.


Privacy is no laughing matter.

This policy aims to explain how your data is collected, used, shared, transferred and stored so your mind and heart can rest assured that whatever you share here is safe and treated respectfully.

If you have any questions or concerns, please contact me.

Personal Information – Collection & Use

Personal information is any identifying information regarding a single person, such as name, address, telephone number, email address, etc.

Browsing the actualinfinity site doesn’t require you to give us any information.  Contacting actualinfinity, Steve Mattus or anyone on the actualinfinity team will likely require you to share some personal contact information so we can be of service.  Additionally, completing any forms on our site will require you to share some personal information.  If you don’t wish to share any personal information, it will likely mean that we are not able to provide you service or respond to queries.

The information you provide may be added to a more complete record of other personal information you’ve shared in the past so that we can be of better service.


What personal information is collected?

It varies. It really depends on how you’re interacting with us.  Here’s what I can tell you, though… no personal information is ever collected which you do not proactively and voluntarily share with us.  There is never any use of any nefarious data gathering tools to gather additional personal information that you haven’t voluntarily, openly and transparently given.  If we need a piece of personal information, we’ll ask for it clearly.  If we don’t ask for it, we don’t collect it.

Some examples of personal information that may be collected via forms, purchases or emails:

  • Name
  • Mailing address
  • Phone number
  • Email address
  • Credit card information
  • Date of birth
  • actualinfinity username/password
  • Photo
  • Website
  • Other contact information or preferences


How your personal information is used

Any personal information collected is stored in our internal systems such as email address book, Secure WordPress database, our secure automated marketing system (currently Infusionsoft), and in any payment processing systems (e.g.: PayPal) so we can identify you, understand how you wish to interact with us, and provide services which you request such as programs and coaching.

We may use your personal information to help us create, develop, design and offer services or marketing that may be of value. Of course, none of your personal information will be shared (see below) but when we create products and services, we’re thinking of the hearts of individuals – not “mass markets” of people.  We might think of you, personally, when we have the next brilliant idea for how to be of service.  We want to be transparent about that.  (And, thanks in advance for being so awesome!)

Your personal information will be used to communicate with you, sending you emails, notices of services, updates and other notifications.  Sometimes, information such as you address will be used to send a card in the mail, or a small gift, like cookies or chocolates.  Or, maybe even a brand new computer.  (But probably not a computer, cause… well, that’s just probably not gonna happen.)

Your personal information might also be used for internal statistical analysis of the business and it’s operations – to make it better for you.

Also, if there is ever a promotion, contest or other fun activity offered through actualinfinity, your personal information will be used to manage any of those programs.

Non-Personal Information – Collection & Use

Non-personal information is that which does not outrightly identify a single person such as occupation, zip code, area code, IP Address, city, time zone or device type.

We do use services such as Google Analytics, Pixel Tags and Cookies to better help us understand user behavior, patterns and the effectiveness of the website, services and products we’re offering here at actualinfinity.  None of these services gathers personally identifying information, but can help your experience using actualinfinity services to be more smooth, seamless and enjoyable.

Should any of this non-personal information get combined or connected in some way to personal information, it will all be treated as personal information, for as long as it’s combined or connected.

We don’t share your information

There’s not a whole lot extra to say about this.  actualinfinity does not share or distribute, sell or share any of your personal information to others for any reason.  We just don’t do it.  Not for a gajillion bucks.

actualinfinity does use third party service providers to help administer the operations of the business such as Infusionsoft, Paypal (or other payment processors), Facebook, and other various online tools.  However, this information is only used in an effort to run the business, improve products, services or offers, and enhance your user experience.  Your information is never shared with anyone so that they can solicit business, products or services from you.  Ever.

Security & Protection

It’s important that your personal information is securely transmitted to us, stored with us and protected at all times.

The actualinfinity website uses up to 256-bit Secure Sockets Layer encryption to protect any data you send us.

Our third party service partners also use similar security to protect your information.

Any information you share with us which includes explicit permission to use as a testimonial or case study on our site may include personal information such as name, city and website.  Additionally, if you participate in or share any information on a social media platform such as Facebook as a part of an actualinfinity program, that information is visible to others and may be collected or used by them.  You are responsible for how you use your information on any site outside of actualinfinity.

Any personal or non-personal information we gather from you may be retained indefinitely, unless you ask us to remove it, in which case we will (outside of necessary, legal, or financially critical information).

You retain control

You are warmly invited to ensure your contact information and contact preferences are complete, accurate, and current.

You are able to unsubscribe from all email communication by clicking the link that appears at the bottom of any of our system-generated emails.  Or, you can simply let us know how you prefer to interact with us, and we’ll honor your request.  Also, at the bottom of every email is a link to update your contact information.  Please use this link to keep your records with us current.


We do everything in our power to honor and respect your privacy.  If you have any questions, concerns or other inquiries, please reach out and ask.

This privacy policy may be updated from time to time without notice, so please revisit this page to keep yourself up to date.

Thank you for visiting, and may all of our data on the web be secure, protected and respected.

And, may the will of Love be done, all-ways.